Two anouncements will surround the Jewish New Year: tomorrow morning, hours before the start of festivities, Amazon will anounce their new touchscreen media consuming iPad competitor believed to be called the Kindle Fire, and a couple of days after the holiday, Apple are set to anounce on October 4 what is expected to be the next iPhone, believed by some to be called the iPhone 5 and others the 4s (or will it be both ?). A great number of tech luminaries feel very strongly that if there ever was a company capable, and well enough positioned, to give Apple a run for its money, it is Amazon. And I tend to agree with that opinion. Both companies will have the hardware and the content, and in essence will control their entire eco-system, which is exactly what HP, RIM and countless other tablet manufacturers, be they android-based or otherwise, were not bringing to the table.

Our inclination would be to believe that Apple and Amazon are going to butt heads in this business. Interestingly enough their approaches are diametrically opposed. Of course both companies are looking to make this a succesful business, but each of them are looking to sell something else entirely. Amazon will in fact sell a tablet, but they are not looking to make money on the tablet. Amazon are in the business of selling content, of driving customers to their online store for stuff, be they bits or widgets. Their tablet(s) are just a means to an end. Apple, however, do sell content, but only as a means to sell more tablets. They offer the content as an enticement, to justify laying out the big bucks for the iPad, the iPod touch, the iPhone. I would not be surprised if at some point certain Kindle models are given out for free. As is, the current Kindle3 is sold at slightly over $100. Apple regularly offer free stuff on the iTunes store. Why not, if it means you'll be more eager to buy their hardware.

And so it is clear that things are about to get a lot more interesting in the world of Tech. Which leads me to wish us all a happy, sweet New Year.

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AuthorJehuda Saar

As I posted earlier, the Angry Birds addiction is still quite prominent out there in the mobile world (as well as on less mobile equipment ever since the introduction of Apple's App Store on the Mac with its own version of that famous franchise's game). So last week we heard of an interesting development: another famous iOS game, apparently the "Top Paid App Of All Times", Doodle Jump, will get a Hollywood tie-in. Universal have announced that the main character of their movie Hop will feature in Doodle Jump as a promotional download. 

Now the makers of Angry Birds, Rovio, will release a version of the game set in Rio. Why Rio you ask ? 20th Century Fox will be releasing a movie by that name and some of the characters from that movie will appear in the game as well. Check out the trailer below for more on that.

This new trend of Hollywood-iOS tie ins is interesting. While for now it seems to center on "games to cartoons" connections, it would be interesting to see what other forms such tie-ins might take. Other than that, so long as we get new birds to fling at pigs, who are we to complain ?

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AuthorJehuda Saar
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I had left her behind. I had turned my back on her. It was January of 1986, we had been close for a couple of years, and the day I left Belgium I simply walked away without giving her another thought. It took almost 25 years for me to start remembering those long ago years, to once again think about the times we had spent together. To remember how she felt to the touch, to imagine her luscious curves and the unique sound she made when my fingers would touch her just so. Yes, you guessed it: I finally dug out my old bass guitar left behind in a locked case in Antwerp a quarter century ago.

It's been two weeks now since I got her back, twenty five years since I last attempted to play bass. It's safe to say that this time around my approach is a little more methodical. I probably learned more about playing the bass in the last two weeks than I had those couple of years way back when. I still sound like crap, but I have hope that one day I might even sound halfway decent. 

But this time around I was able to marry my love of music with my love of tech like never before. One of the reasons the bass guitar came back into my mind was the introduction of one of the coolest apps I have yet discovered on the iPad. Actually it is a combination of hardware and software. The hardware part is the iRig and the software is AmpliTube, both made by a company called IK Multimedia. iRig is an adapter that allows you to hook up a musical instrument to your iPad (or iPhone/iPod Touch) and get sound output. AmpliTube for iPad is a collection of software based amps, effects and other musical tools that previously would have meant carrying tons of gear around with you. 

Rather than write some sort of review I shot and uploaded a short video that shows this gear in action. I have seen a lot of videos online showing mostly guitar players putting the iRig/Amplitube combi through its paces, but so far no bass players doing their "thing". I have however heard of at least one electric violin player using it as well, so I am sure we are only in the very first stages of a modest revolution in the way musicians perform.

Forgive all the screeching though. Remember, for all intents and purposes I am really still a newbie.

 

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AuthorJehuda Saar
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