Two anouncements will surround the Jewish New Year: tomorrow morning, hours before the start of festivities, Amazon will anounce their new touchscreen media consuming iPad competitor believed to be called the Kindle Fire, and a couple of days after the holiday, Apple are set to anounce on October 4 what is expected to be the next iPhone, believed by some to be called the iPhone 5 and others the 4s (or will it be both ?). A great number of tech luminaries feel very strongly that if there ever was a company capable, and well enough positioned, to give Apple a run for its money, it is Amazon. And I tend to agree with that opinion. Both companies will have the hardware and the content, and in essence will control their entire eco-system, which is exactly what HP, RIM and countless other tablet manufacturers, be they android-based or otherwise, were not bringing to the table.

Our inclination would be to believe that Apple and Amazon are going to butt heads in this business. Interestingly enough their approaches are diametrically opposed. Of course both companies are looking to make this a succesful business, but each of them are looking to sell something else entirely. Amazon will in fact sell a tablet, but they are not looking to make money on the tablet. Amazon are in the business of selling content, of driving customers to their online store for stuff, be they bits or widgets. Their tablet(s) are just a means to an end. Apple, however, do sell content, but only as a means to sell more tablets. They offer the content as an enticement, to justify laying out the big bucks for the iPad, the iPod touch, the iPhone. I would not be surprised if at some point certain Kindle models are given out for free. As is, the current Kindle3 is sold at slightly over $100. Apple regularly offer free stuff on the iTunes store. Why not, if it means you'll be more eager to buy their hardware.

And so it is clear that things are about to get a lot more interesting in the world of Tech. Which leads me to wish us all a happy, sweet New Year.

AuthorJehuda Saar


When Apple finally released OSX Lion last week, they also announced some new hardware. We will most likely get back to Lion at a later stage (it is starting to grow on me the more I use it) but if there is one thing that we learn from the hardware releases, one clear message Apple are sending to the public at large, it has to do with optical media. 

First of all we got the updated MacBook Airs. I happen to be a MacBook Air user myself, the 13 inch variety from late 2010, and for those of you who are familiar with that machine, you will remember that it comes with no optical drive whatsoever. When I ordered the machine I automatically included the external DVD drive in the purchase. My thinking was: I am going to need a drive to put discs in. Logical right ? Well, here's the thing: more than 7 months have gone by and I have yet to attach that drive to the computer. 

The Mac mini was updated as well. Did you happen to see that little beauty ? Great looking machine. Notice something different on this new arrival ? You got it: no optical drive.

Anyone remember the introduction of the first iMac in 1998 ? Remember what was missing from that machine ? Apple dared introduce a new computer "sans" floppy drive. Everybody said they were crazy. How could people possibly use a computer without a floppy drive ? Well, they're at it again. It is no coincidence that the new Mac mini has no optical drive. The same goes for the MacBook Air. And I will go as far as venturing that pretty soon the new MacBook Pros won't have any either (in fact I am fairly certain that the next iteration of the 15 inch MacBook Pro will look a lot more like the Air than like the current Pro). 

How have I been living without an optical drive ? Very simple really: everything gets downloaded. Between the App Store, iTunes, Amazon mp3, Netflix, Apple TV, Hulu, Dropbox and soon iCloud, there is no point to burning shiny little discs anymore. Let's not even talk about more questionable methods like peer to peer services. Everything is a lot more instantaneous. Lion doesn't come on a disc. Apps get updated over the internet. And now with Lion's cool new AirDrop feature, even the old sneakernet method is "out the window". 

So my advice is: embrace this brand new world of discless machines. One day we will look back on a past in whcih we carried around these shiny little things and smile at how primitive they were.

It was so long ago. It was only yesterday.

AuthorJehuda Saar