In one of his classic pieces for Cult Of Mac entitled "Why the iPhone 5 is Too Radical" Mike Elgan explains brilliantly what "the Apple Way" is exactly:

Apple is the ultimate “Why?” company. Every new feature faces a harsh spotlight of inquiry. Why is now the right time to launch an NFC-based digital wallet? (It’s not the right time.) Why is now the right time to add a fingerprint reader. (It’s not.) Why add a hologram?

He contrasts it nicely with other companies, like Google, who are the ultimate "Why not?" companies. They'll stick anything under the sun to a new device just cause they can. He also explains clearly that the "pundits" are out of touch with the common users and to what extent the gap between those who write about technology and those who actually use it on a day to day basis is widening every day.

That being said: I still don't own an iPhone 5, I haven't even held one in my hands yet. I best refrain from "reviewing" it until such time as I have some real-world experience with it.

Posted
AuthorJehuda Saar

Someone sure went through a lot of trouble to create this fake introduction video of the actual iPhone that will be introduced tomorrow. He refers to it as "The iPhone 5 with widescreen Retina Display", probably a very appropriate name. Some of the tech he describes in the video (fingerprint scanner button, new Mission Control function) is really cool and innovative, but I doubt we will see anything like it in tomorrow's product. Still, worth watching and appreciating the amazing work that went into creating it.

Posted
AuthorJehuda Saar
2 CommentsPost a comment

So now we know for a fact that the next iPhone is being introduced on September 12. But what about the people who claimed it was going to be called the "New iPhone" rather than the iPhone 5 ? Check out the shadow in the announcement graphic. Either they are celebrating the fifth anniversary of the introduction of the iPhone, or else this is it: the iPhone 5.

Transient
Posted
AuthorJehuda Saar
2 CommentsPost a comment