Quite some speculation out there about iOS7. Did Jony Ive have enough time to make dramatic changes to the look of the new operating system ? How "Flat" will the new user interface be ? We'll know in a few weeks, no doubt. But for now we can let our imagination wander. Some have gone as far as creating a concept video of what it might look like. Until WWDC, let's dream.
A little over a week ago Apple came out with a cute little ad for Christmas. A young girl plays "I'll Be Home for Christmas" to her granddad using FaceTime.
The makers of the app Futulele have seemingly one-upped Apple with their own version of that song. Very cool, especially since you consider that Apple's ad aired on December 22 and that Futulele's version was uploaded on December 23. The kind of quick turnaround video production I like to be involved with myself.
The Map App debacle reminds me of Antennagate: the last time everyone went crazy saying Apple had so dramatically screwed up, the game was over. A lot of noise for absolutely nothing. Then it was Consumer Report making a mountain out of a molehill: if you held your iPhone 4 just so (and you really had to make an effort to hold it THAT way), you could loose your connection. This time again it is mostly pundits and so called "experts" making a lot of noise for not much.
Why do I say that ? Very simply: Apple HAD to release Maps, in its current form, and better now than later, or too late. And, yes, I agree, there are some problems with the new iOS 5 Maps App. That much is undeniable. But there are still problems with Siri as well, and what both these products have in common is the fact that they can ONLY be made better by getting millions of people to use them every day. So Apple HAD to come out with a product that wasn't all there yet, because what is happening right now is part of the process of making that product better.
Let's be honest. Personally I have never used the old Maps app on the iPhone. I have been a dedicated Waze users for years now. So this change really doesn't affect me immediately in any way. I don't know why anyone would in fact have used the pre-iOS 6 Maps app at all, it didn't have turn-by-turn directions. But I do fault Apple for one thing. There is one aspect of this that they handled badly. At the introduction of iOS 6 they touted the new Maps app as the greatest thing since sliced bread. That is the one thing they should have better prepared for. They oversold that product. A little more humility would have gone a long way towards managing expectations. I'm not saying the "cognoscenti" wouldn't have raised their voices in horror, but maybe the story would have made a little bit less noise. As is, Tim Cook's apology went a long way towards calming things down. Before long this story too will be forgotten, or at least it will fade in memory. The naysayers will have to come up with some new wrongdoing by Apple, but the iPhone 5 will continue to sell like hotcakes, and the public will continue to vote with their wallets.
He contrasts it nicely with other companies, like Google, who are the ultimate "Why not?" companies. They'll stick anything under the sun to a new device just cause they can. He also explains clearly that the "pundits" are out of touch with the common users and to what extent the gap between those who write about technology and those who actually use it on a day to day basis is widening every day.
That being said: I still don't own an iPhone 5, I haven't even held one in my hands yet. I best refrain from "reviewing" it until such time as I have some real-world experience with it.
You have to admire the creativity of the people involved with these two spoof videos about the iPhone 5. The point is that the "real" Apple video introducing the iPhone 5 actually felt like a spoof in and of itself. See for yourself. Watch the two funny ones and compare it to the "serious" one. If you have been watching these 'intro" video every time Apple comes out with a new product, you know it is impossible to take them seriously anymore. I love the company, but time to "innovate" on the intro-video front.
And finally the "real" one.
Just like last year, when Apple introduced the iPhone 4S and a great number of people expressed their disappointment at the "underwhelming" new arrival, this time too cries of disillusionment are being heard from every corner with regards to the iPhone 5. And just like last year all these naysayers were proven wrong, I predict that once again we will see the iPhone 5 break sales records but also turn into an amazing success with users worldwide.
There are some basic misunderstandings about the iPhone that still linger in the marketplace and cause these enormous miscalculations both by observers of the industry as well as potential customers:
- There are those who "get" the iPhone and those who don't. What I mean by that is, there are people who buy the iPhone because they buy into the entire ecosystem. They realize that the iPhone is only one part of a whole. They "grok" iCloud, iTunes, the app environment, connections between iOS and OSX, maybe even AppleTV. They stand in direct opposition of people who are looking to buy a gadget, the latest fad, some new exciting feature for that feature's sake. Looking for feature parity between the iPhone and some new Android device of the week is a total waste of time. So what if some new phone as NFC (near field communication) if nobody uses it ? Apple won't include a feature in their phone if that feature is half-baked. The first iPhone did not have 3G. The reason was that, back in 2007, there was no way to run 3G without running out of battery power within dozens of minutes. People could be heard complaining about that up and down the street, but the decision made by Jobs at the time was sound. There are so many Android phone models out there, from so many manufacturers, that there is no cohesive system in place. App usage on Android, beyond some percentage of savvy users, is minimal at best, whereas iOS users who understand their environment tend to acquire more apps and use them much more often. In many case Android users would have been "feature phone" buyers rather than smartphone customers. Many may not have known walking into the store what model they were going to walk out with on the day of the new acquisition. So a lot of the noise following the iPhone 5 intro of yesterday comes from that camp.
- It used to be that Apple, as a company, was able to keep a tight lid on new products. The bigger the company became, the more successful they were, the harder keeping secrets turned out to be. There were almost no features of the iPhone 5 that were unknown to anyone paying attention these past few weeks. Pretty much every detail about the phone had been leaked, mostly by Chinese manufacturers looking to profit from the prestige of being an Apple OEM. As a result there was very little announced yesterday that elicited real surprise. Since people like a good surprise, a great number of pundits, journalists and cognoscenti cried foul yesterday since there were almost none.
- For a while people got the idea that every time Steve Jobs took the stage, he would create a new revolution. People have come to expect dramatic, industry altering announcements from Apple as a result of some of the changes we have seen the company bring about this last decade. But if Apple does one thing well, it is to improve on something they have introduced in the past, without necessarily trying to disrupt it at every turn. The iPhone 4/4S was an amazing improvements over the original iPhone form factor. So Apple decided to basically stick to it, however make improvements to the phone's innards, without changing the overall look too much. No, the iPhone 5 doesn't hover in the air and it doesn't make me coffee. But that's not what I want my iPhone to do. Most people haven't yet realized that some of the revolutions we will see in the field are already baked into the product. We have not yet scratched the surface of what Siri will one day become. There is a reason Apple still calls it a "Beta". But by next week, with the release of iOS 6, Siri will come to the iPad. And in the not too distant feature I am convinced it will be on the Mac as well. Ultimately it will dramatically change how we use our electronic devices.
A mere five years ago there was no such thing as the "App economy". Three years ago there was no "tablet-PC" market to speak of. Apple will continue to disrupt entire industries and I hope that one day, THEY will be the ones to disrupt the iPhone itself. Hopefully, deep inside some secret Apple lab, there are people even now working on that next big thing: the product that will unseat the iPhone. But for now I am very happy that they have decided to improve on a good thing without trying to change it too much. Evolution rather then revolution, just what the doctor ordered.
Here is a great example of the first company to take advantage of Apple's decision to change the dock connector on all its iOS devices with yesterday's introduction of the iPhone 5 and the new iPods. The message: throw away all your old gear, don't bother with docks, go wireless.
On July 30 iMore.com came out with the scoop that Apple will be introducing a new iPhone ("iPhone 5" ? "New iPhone" ?) on September 12 and that the new phones would be available in stores on September 21. He also stated that the new rumored iPad mini would come out on the same day. The iPad mini is supposed to be a smaller model of the most successful tablet-computer in history, somewhere between 7 and 8 inches, with a non-retina screen and rumoured to have a base model priced anywhere between $199 and $299.
Knowing how Apple like to focus their product introductions on hot items and would not want any one category to cannibalize on the attention of another, the idea of introducing two important products such as these in one event sounded somewhat strange to me, but better informed people than me were writing those pieces and they seemed to know of what they spoke. Enter John Gruber of Daring Fireball fame who wrote this piece on August 23. He posited that with the iPhone alone being the "single most profitable product in the world today" (the iPhone business alone is bigger than all of Microsoft's businesses combined), why would Apple want to share the iPhone's spotlight with the announcement of another new product.
This was soon followed by what appeared to be a very brief, innocent comment by Jim Dalrymple of loopinsight.com. Except that when it comes to Mr Dalrymple, when he writes about Apple, his comments are rarely innocent. He has proven to be very much in the know of the secret goings-on at Apple in the past and the tech-media always pay extra special attention to his apparently off-the cuff remarks.
And finally word came down from what is considered the most reliable source about Apple these days: John Paczkowski of AllThingsD.com. In a piece dated August 25 he "confirms" there will be two events: one introducing the iPhone on September 12 and another event in October for the iPad mini. As he says in his article:
"With a new iPhone and a new, diminutive iPad in the pipeline, Apple has two opportunities to commandeer the tech news cycle ahead of the annual holiday shopping binge, and it's going to take them both."
You will notice that the headline of his piece states "Confirmed", however the last line of the piece states clearly "Apple declined to comment on its plans". And yet the tech world accepts that if AllThingsD says it is so, it will be so. That only leaves one more little item in question. What about the new rumored iPod nano ? We have heard anything from a WiFi enabled nano, to rumours of a nano that would work with an iPhone as a wristwatch or other wearable "satellite" for your phone. When will that be introduced ?
Personally I believe that if the nano is being repositioned as something that extends your iPhone's functionality, it makes sense to introduce it the same day the new iPhone comes out. In the meantime all we can do is wait and speculate some more.
For the past year I have been using this little utility that has become indispensible. It is safe to say that Apple's iCal is probably their worst piece of software. OK, maybe that dubious achievement award belongs to iTunes. But iCal is a close second. Entering events or reminders into iCal is simply tedious. Enter Fantastical. Type in "Dentist appointment tomorrow at 1PM" and watch Fantastical parse it correctly and create your reminder in iCal effortlesly. This little video really says it all. Highly recommended.
In the past few days two products were introduced by Apple competitors that have made some noise: Samsung came out with the Galaxy S III, and Microsoft once again entered the hardware business with the Surface. While I will leave reviewing or giving opinions on these products to people who are much more adept at this sort of thing, there are two particular innovations I liked a lot, one for each of these products, that I wouldn't mind if Apple "adapted" into their product line. The obvious one is of course the Surface's Touch Cover. In essence this is equivalent to the iPad's Smart Cover, except it has a built-in keyboard. Clever little bit of engineering and something I would enjoy much more than typing on the iPad screen.
The Galaxy S III also has all sorts of cool techie bells and whistles, but one of the coolest innovations there are what they call TecTiles. These are little $3 stickers, embedded with circuits, that activate certain things on the phone whenever the phone is near one of them. Imagine sticking one in your car and having it turn your phone's Bluetooth on as soon as you sit in it. I could think of other location-specific actions I would have these stickers trigger on my phone throughout a regular day.
So, Apple, pay attention, and find a way to bring these sort of concepts into our iOS world. Call it something else if you want, we won't mind. So long as we get to take advantage of the tech, we don't care who came up with it first.
A few months back I wrote about what we hoped would one day be an Apple branded television experience. The idea was that Apple would come out with a big screen TV that would revolutionize the way we watch the tube today (that is, for those of us who still watch TV following a network imposed schedule of some sort). But the truth is that, to some extent, that Apple branded TV experience already exists. I am of course talking here about the $99 little hockey puck sized "Apple TV".
Interestingly enough I did not get it for the same reason that most people buy it for. Typical users of this item are looking to access online content easily (be it iTunes or Netflix for movies and TV series, or else to get the MLB.com, NHL or NBA channels for sports). Until we bought the Apple TV the only item hooked up to our main TV by HDMI was another little box called the WDTV. Current models can stream content over the internet, but our old model did only one thing, but did it well: it allowed us to hook up external hard drives chockfull of AVI and MP4 files and watch them on a dedicated HDMI channel on the family TV. Enter the new Apple TV. No longer do we need to worry about hooking up hard drives to anything, anywhere. This new little box lives on the home WiFi netwrok, accesses any iTunes library within reach that has Home Sharing turned on (a feature within iTunes) and can play that content anytime. This includes music, podcasts or even photos. In addition, anyone with an iPod touch, iPhone or iPad can beam content to the Apple TV and watch it on the big screen instantaneously.
But there is a limitation: all this works very well so long as the files being played are MP4s. What about AVI files ?I spent some time researching possible solutions. Apple does not officially support that format. There are solutions out there that involve on the fly conversions of streaming files, but that looked way too complicated. I needed somehting the kids could manage without calling tech-support every time they want to watch something on TV. I ended up discovering a neat little $7 Mac app called Beamer. Nothing could be simpler: when you open Beamer you get a little window that says "Drop Movie Here". You drag the AVI file over to that window on your Mac and just like magic the file starts playing on your TV through Apple TV. In essence any computer within WiFi range of the Apple TV can thus beam AVI files to the TV and you can use either the Apple TV included remote or any iPod/iPhone/iPad with the Remote app installed to control the video experience.
Overall I am quite impressed with this $99 little Apple product. For now it is sold as a niche product, and few casual iPhone or iPad fans are even aware of its existence. But it made me rethink whether Apple actually need to enter the physical TV business at all. The same way they now include an MLB.com or NBA channel, couldn't they include HBO or CNN, FOX and CBS ? These could even be apps on one's iPhone or iPad and would beam straight to an Apple TV. There are so many ways that this could work, provided of course that Apple find a way to convince the current "gatekeepers" to play along. One of the main problems at the moment is the fact that a great number of Cable TV providers also pump internet service into people's homes. I can't imagine the Cable TV companies rolling over and letting Apple eat into their profits without putting up a fight. But in the long term the old model of Cable TV subscriptions is bound to come to an end. Those who realise early that the rules are being rewritten and manage to roll with the punches and reinvent themselves will stand a better chance of surviving. I have no doubt that five years from now TV viewing will look nothing like what we have today, and the type of innovation that is driving that change is available to us today, for a mere $99.
There is an entire cottage industry growing up around the iOS eco-system. One such product category has to do with integrating the iPad into your home with as little fuss as possible. A new entry in that field is the LaunchPort. Check out the video for a quick overview of this system. While Steve Jobs would no doubt have approved of the clean and wire free look, most people will balk at the price tag: the PowerShuttle that snaps onto the iPad itself is $149 while the two docks on offer, the WallStation and the BaseStation, are $199 each. Not for everyone.
Like most Apple products users, I have never met Steve Jobs. I have never even seen him. I went to a few MacWorld Expos in my day, but I never ran into the man. And yet, like many people across thre world, I am walking around with some sadness in my heart. Millions of people seem to feel this way about a man they didn't really know, let alone ever meet.
But in some ways we have all come across the man's work, one way or another. In my case it started early on. I read about the introduction of the first Macintosh computer in a French montlhy comics magazine in 1984, two years before I moved to the States. In 1986, after I moved, I got my hands on a friend's "FatMac" (the 512k model) and it was love at first sight. I ended up buying a brand new Mac Plus in January of 1987 and it changed my life. Other Apple products, both hardware and software, have had that effect over the years. And so I have spent some time today thinking about what it was that I loved so much in these products and what I appreciated so much in Steve's work. And then it finally hit me: Steve Job was an ENABLER (in the positive sense only, of course). What he was creating enabled me to be my best, to strive further, to try harder, to better myself and learn new skills. It allowed me to express myself to my fullest.
In my case the biggest breakthrough was probably video. In 1999 Steve Jobs presented to the world his second iteration of iMacs: the iMac DV (by the way the link goes to a very cute short video). It was the first FireWire enabled consumer Apple model. It came bundled with a new program called iMovie. When Steve explained what the program could do he said something like "we feel video is going to be a big thing on the Mac" (apologies if I didn't get his words exactly right, chances are that footage is alive somewhere on YouTube). I have since graduated from iMovie to Final Cut Pro and am still involved in a learning process that I am absolutely passionate about. And all of that happened because Steve Jobs enabled me to find in myself something I didn't even know was there. He allowed me to channel my creativity in a direction that I didn't even know I was interested in exploring. That's not to say that I am any good at any of it, but that's not the point. He enabled this by handing us the tools. And he chaperoned other such projects in other fields for others as well. Starting with desktop publishing in the 80s and including music throughout his career. He made it possible for the doctor to check his patient's MIR results on an iPad and for comics readers to obtain their favourite hero's adventures over the air the same day it comes out in print.
We all have our own story about the ways Steve's creations affected our lives, and that is why we feel the way we do and it explains the outpouring of sentiment we have seen online these past 24 hours. Expressions of feelings about a man we never met, a man we didn't really know, but one who somehow managed to touch each of us individually.
I am going to do something I never have before: make predictions about tomorrow's iPhone event. Judging by the invitation Apple sent out last week (appearing above) here are my own conclusions. First the obvious stuff: the Calendar icon shows Tuesday the 4th. Simple enough: the event takes place tomorrow, October 4th. The Clock icon shows 10 o'clock. No problem there either. The Maps icon shows the location which is inside the Apple campus. And finally the Phone icon shows a "1". This is where the confusion starts. We have heard so many rumours of two new iPhones coming out: an iPhone 5 and a "cheap(er)" model, maybe called the 4s. Case manufacturers have gone so far as to create cases using a brand new form factor that does not correspond to the iPhone 4 size, simply based on rumours and inuendos, and all so that they can be first to market with a product and hope to cash in that way. Quite a gamble if you ask me.
Personally I don't think we are going to see two models, and I have a feeling that the number 1 in the phone icon is exactly that: 1 model. Furthermore I believe that the form factor will be identical, externally at least, to the iPhone 4. There is really nothing wrong with that form factor. We can surmise that one or maybe both cameras will get an upgrade, most likely to 8 megapixels for the outward-facing camera. And chances are the processor will be the A5 dual core chip we know from the iPad 2. It is also possible that this new model will work on both GSM and CDMA networks. The fact that the event is taking place at Apple's campus also points, in my opinion, to the fact that this is not viewed by Apple as a "revolutionary" event but rather an evolutionary one. Hence my thought about the form factor again. And maybe low key enough that the name of the new product will actually not be the iPhone 5 but something like an iPhone 4S or 4GS.
But maybe most importantly we should read a lot into that little line of text at the bottom: Let's talk iPhone. It would appear that the biggest news about this particular new iPhone will be the Nuance technology built in. They might as well have written: Let's talk TO the iPhone. Rumours are rife with news of advanced tech built into the phone that might turn it into the first phone people talk to regularly. We had seen some of it a while ago when some other Nuance software was announced. But this time it looks as though Apple may have gone all out, and we might not be far from those images seen anywhere from "2001 A Space Odyssey" to shows like "Star Trek", however for now we shouldn't expect our phone to talk back to us much...yet.
Two anouncements will surround the Jewish New Year: tomorrow morning, hours before the start of festivities, Amazon will anounce their new touchscreen media consuming iPad competitor believed to be called the Kindle Fire, and a couple of days after the holiday, Apple are set to anounce on October 4 what is expected to be the next iPhone, believed by some to be called the iPhone 5 and others the 4s (or will it be both ?). A great number of tech luminaries feel very strongly that if there ever was a company capable, and well enough positioned, to give Apple a run for its money, it is Amazon. And I tend to agree with that opinion. Both companies will have the hardware and the content, and in essence will control their entire eco-system, which is exactly what HP, RIM and countless other tablet manufacturers, be they android-based or otherwise, were not bringing to the table.
Our inclination would be to believe that Apple and Amazon are going to butt heads in this business. Interestingly enough their approaches are diametrically opposed. Of course both companies are looking to make this a succesful business, but each of them are looking to sell something else entirely. Amazon will in fact sell a tablet, but they are not looking to make money on the tablet. Amazon are in the business of selling content, of driving customers to their online store for stuff, be they bits or widgets. Their tablet(s) are just a means to an end. Apple, however, do sell content, but only as a means to sell more tablets. They offer the content as an enticement, to justify laying out the big bucks for the iPad, the iPod touch, the iPhone. I would not be surprised if at some point certain Kindle models are given out for free. As is, the current Kindle3 is sold at slightly over $100. Apple regularly offer free stuff on the iTunes store. Why not, if it means you'll be more eager to buy their hardware.
And so it is clear that things are about to get a lot more interesting in the world of Tech. Which leads me to wish us all a happy, sweet New Year.
Hilarious video portraying what happens when you steal an iPhone prototype and won't give it back.
Not one, but TWO revolutions in one week. Yes, denizens of Planet-Tech, within one week we have seen one of the largest software companies in the world enter the hardware business, and one of the world's number one hardware companies get out of a huge chunk of theirs. I am of course talking about Google acquiring Motorola's mobile phone business, and Hewlett-Packard getting out of the tablet and cellphone business (and, who knows, maybe even out of the PC business altogether ) and taking the IBM-approach of software-services instead.
The Google decision must not have been an easy one. They had had no intention of getting into the phone manufacturing business, that is for sure. On top of that they will now have to do something they had foresworn years ago: provide telephone customer service. The patent debacle of the last few weeks pushed them into an impossible situation and really left them no choice. Their entire Android business was in danger of collapsing if they didn’t act quickly and got their hands on some intellectual property they could call their own. Having missed out on history’s largest sales of patents, they turned towards Motorola and made the deal that will force them to forever change the way they have been operating. They may even have to start paying attention to “design” from now on. We all love our Google products, that is for sure, but none of us are bowled over by their “pretty lines” or their industrial design. Google will be forced to “think different”(ly) from now on. It won’t all just be about functionality anymore.
The HP story actually makes me a little sad. As big a fan of iOS products as I am, I was kind of looking forward to getting my hands on some webOS products like HP’s TouchPad. Here was a credible competing operating system to iOS that looked neat, functional, effective and even pretty. And having been an early adopter of the Palm machines back in the 90’s I was happy in 2010 to see that platform finding a home that could help it thrive and succeed. But it would appear that the hardware division of HP lacked some of the talent that the webOS software guys possessed in spades. The hardware was unworthy of the software that was to inhabit it. And so it seems that rather than first looking for a credible hardware partner to take on webOS together with HP, CEO Leo Apotheker made a drastic announcement stating that HP would terminate its webOS hardware business and most likely would spin off its PC division.
And that’s the part that really struck home with me. Back in 1987 when I started my first job, the company I was at had no personal computers to speak of. Everyone just had a dumb terminal hooked up to some mini-computer on their desk and it was all very dreadful, especially to someone with a Macintosh Plus at home. So one day I announced that I thought we should all get Macs at work and start doing things a little differently (the Macintosh II had just been introduced a couple of months earlier). I might as well have said that I wanted to bring Barbie and Ken dolls to the office, or that I wanted to use a Lego set to get my work done. Let’s not mention the fact that, on my Mac Plus, I was using a little piece of software that until shortly before that had been a Mac-only program: a little something called Microsoft Excel. On PC’s in those days serious number crunching was achieved with Lotus 1.2.3 and very few people used Microsoft products yet beyond MS DOS. To placate me, the head of the IT department took me on a visit to the HP headquarters in upstate New York to look at some of the new PC hardware they were coming out with. Needless to say I was left staring at a screen with a command line interface flashing a C-prompt and the only “exciting” option I had was what color that C-prompt would be displayed in. I ended up with an IBM PC on my desk, one of the very first in that office, running some version of the very ugly Windows 2.x (don’t ask me what version it was, it is irrelevant, just trust me when I say it was horrific)
And here we are so many years later, and HP is getting out of that business, and Apple is going strong and doing better every day. Michael Dell even sent a tweet about the HP development that was meant to poke fun at them. The tweet read: “If HP spins off their PC business….maybe they will call it Compaq?”. Having completed with Compaq/HP for so many years, Dell was happy about this development. But Mr Dell should remember his comment from October 1997 about Apple. When asked what could be done to fix Apple, he infamously said then: “What would I do ? I’d shut it down and give the money back to the shareholders”. Chances are he has been eating his hat ever since.
When Apple finally released OSX Lion last week, they also announced some new hardware. We will most likely get back to Lion at a later stage (it is starting to grow on me the more I use it) but if there is one thing that we learn from the hardware releases, one clear message Apple are sending to the public at large, it has to do with optical media.
First of all we got the updated MacBook Airs. I happen to be a MacBook Air user myself, the 13 inch variety from late 2010, and for those of you who are familiar with that machine, you will remember that it comes with no optical drive whatsoever. When I ordered the machine I automatically included the external DVD drive in the purchase. My thinking was: I am going to need a drive to put discs in. Logical right ? Well, here's the thing: more than 7 months have gone by and I have yet to attach that drive to the computer.
The Mac mini was updated as well. Did you happen to see that little beauty ? Great looking machine. Notice something different on this new arrival ? You got it: no optical drive.
Anyone remember the introduction of the first iMac in 1998 ? Remember what was missing from that machine ? Apple dared introduce a new computer "sans" floppy drive. Everybody said they were crazy. How could people possibly use a computer without a floppy drive ? Well, they're at it again. It is no coincidence that the new Mac mini has no optical drive. The same goes for the MacBook Air. And I will go as far as venturing that pretty soon the new MacBook Pros won't have any either (in fact I am fairly certain that the next iteration of the 15 inch MacBook Pro will look a lot more like the Air than like the current Pro).
How have I been living without an optical drive ? Very simple really: everything gets downloaded. Between the App Store, iTunes, Amazon mp3, Netflix, Apple TV, Hulu, Dropbox and soon iCloud, there is no point to burning shiny little discs anymore. Let's not even talk about more questionable methods like peer to peer services. Everything is a lot more instantaneous. Lion doesn't come on a disc. Apps get updated over the internet. And now with Lion's cool new AirDrop feature, even the old sneakernet method is "out the window".
So my advice is: embrace this brand new world of discless machines. One day we will look back on a past in whcih we carried around these shiny little things and smile at how primitive they were.
It was so long ago. It was only yesterday.
This one is of a somewhat specialized nature. Over the past couple of weeks I have started teaching myself Final Cut Pro X. That is after spending a few years trying to become somewhat acquainted with the intricacies of Final Cut Pro 7. Needless to say there has been a lot of noise about this matter, even though to people who are not involved with video editing it all sounds like a lot of gibberish. The trickle-down effect was unusual and we even saw a funny bit on Conan O'Brien about this software "upgrade".
Then I found this funny little parody ad for Final Cut Pro X using the "I am a PC, I am a Mac" format of a couple of years ago. I thought it was clever and decided to share with y'all, just for the fun of it.
Words won't do this video any justice. Just watch it.